Mike Bosworth --How Storytelling Helps You Sell

Geoffry James Interviews Mike Bosworth on BNET

If you’ve been in sales for more than a week or two, you’ve undoubtedly heard of Mike Bosworth. He’s the author of two huge and highly influential best-selling books in the sales training field: Solution Selling and Customer-Centric Selling. Mike has recently gone through a major transformation in how he trains people to sell — an approach that I honestly believe can help most sales pros to sell more quickly and easily. Yesterday we spent some time talking, and here’s the high points of that conversation:...

http://www.bnet.com/blog/salesmachine/michael-bosworth-how-storytelling-helps-you-sell/10193?tag=content%3Bdrawer-container