Ben Zoldan and The Power of Listening

Geoffry James Interviews Ben about The Power of Listening on BNET

While sales trainers always talk about the importance of listening, they almost never explain how to do it effectively. Well, it turns out that listening is the most important part of telling a compelling story. It sounds backwards, but it’s true! To help you understand why, here’s an interview with Mike’s business partner, Ben Zoldan. I think you’ll find it a real “ear-opener.” ...

http://www.bnet.com/blog/salesmachine/ben-zoldan-the-power-of-listening/13215