Mike Bosworth --How Storytelling Helps You Sell

Geoffry James Interviews Mike Bosworth on BNET

If you’ve been in sales for more than a week or two, you’ve undoubtedly heard of Mike Bosworth. He’s the author of two huge and highly influential best-selling books in the sales training field: Solution Selling and Customer-Centric Selling. Mike has recently gone through a major transformation in how he trains people to sell — an approach that I honestly believe can help most sales pros to sell more quickly and easily. Yesterday we spent some time talking, and here’s the high points of that conversation:...

http://www.bnet.com/blog/salesmachine/michael-bosworth-how-storytelling-helps-you-sell/10193?tag=content%3Bdrawer-container

Ben Zoldan and The Power of Listening

Geoffry James Interviews Ben about The Power of Listening on BNET

While sales trainers always talk about the importance of listening, they almost never explain how to do it effectively. Well, it turns out that listening is the most important part of telling a compelling story. It sounds backwards, but it’s true! To help you understand why, here’s an interview with Mike’s business partner, Ben Zoldan. I think you’ll find it a real “ear-opener.” ...

http://www.bnet.com/blog/salesmachine/ben-zoldan-the-power-of-listening/13215

The New York Times takes a look at Story Telling

Tell your company story and tell it well. This article offers some good pointers from the writers at the New York Times

http://boss.blogs.nytimes.com/2011/03/17/trying-to-connect-with-customers-tell-a-story/

Welcome

StoryLeaders™ was founded on the belief that mastering the art of
connection can help organizations engage, inspire and influence
customers and employees. New research on the brain and ancient
tradition validate that humans are genetically “wired” to respond and
react to story. Stories engage people and convey ideas faster than
any other form of communication. A good story makes us listen,
participate, learn and remember. Through our interactive workshops
and executive coaching, StoryLeaders empowers you with a step-by-
step process to quickly develop and deliver your company, product
and personal story.